Live Music + Creatures + Cocktails = Party Animals. While exploring the new look for Nightlife LIVE, the California Academy of Sciences’ annual summer music series for those 21 and over, I kept coming back to this photograph of a lizard perched on a stick. I just couldn’t help but imagine him dancing. Using that image as a catalyst for Nightlife LIVE brand, I expanded the idea to show how other museum residents might spend a wild night with fish as wallflowers while the starfish boogie to disco. I reworked the original wordmark to function better across a variety of applications including posters, flyers, drink coasters, social media assets, digital advertising, event signage, and photobooth graphics.
Credits: Deborah Lao (Design), Rhonda Rubinstein (Creative Direction)