How do you get teenagers excited about going to school? Young people, especially those of color, are faced with a multitude of barriers to higher education including apathy, lack of accurate information, and unclear guidance on life after high school.
Hired by the City of San Francisco, I led a team to develop and launch sfgraduate.org, a responsive web clearinghouse for current students and graduates who are interested in what’s next. My goal was to have the website connect with youth as a trusted, supportive mentor might. The visual design, illustrations, copy, and interactive elements work together to conjure feelings of hope and possibility—“Your future is beyond high school”— and help set sfgraduate.org apart from the status quo.
Credits: Deborah Lao (Creative Direction, Visual Design, UI Design & Project Management), Troy Sostillio (Development), Kristen Kong (Illustration), Leonardo Neri (Copywriting)